Which Korean Celeb is the Face of Which Brand?

Korean stars are everywhere right now—from Netflix dramas to sold-out stadium tours—and it’s not just their talent that’s getting noticed. These days, K-pop idols and K-drama actors are also landing major brand deals, fronting campaigns for everything from high-end fashion labels to beauty and tech giants.

But what’s behind this global love affair between Korean celebrities and big-name brands? In this blog, we’re diving into the world of celebrity endorsements—how Korean stars are influencing what we buy, the brands they’re putting on the map, and how this all fits into a growing global trend of celebrities becoming brand powerhouses.

The K-Factor: Why Brands Love Korean Celebrities

Let’s face it—Korean celebrities have mastered the art of influence. Whether it’s a viral airport outfit or a single Instagram post, they know how to get people talking (and buying). For brands, this kind of star power is gold.

Take BTS, for example. When they became global ambassadors for Louis Vuitton, the brand didn’t just gain visibility—it tapped into a fiercely loyal global fanbase that spans ages, cultures, and countries. The result? Skyrocketing engagement and a new generation of fashion-conscious consumers.

It’s the same story with BLACKPINK’s Jennie, often called “Human Chanel.” Her effortlessly chic style and massive social following have made her the perfect match for the luxury fashion house. One post in a Chanel outfit, and fans rush to recreate the look—whether they can afford the designer version or are hunting for budget-friendly dupes.

More Than Pretty Faces: Global Reach and Cultural Influence

What sets Korean celebrities apart is their cross-cultural appeal. They’re not just big in Korea—they're global icons. Thanks to social media, streaming platforms, and international fanbases, their influence reaches way beyond borders.

Brands know this. That’s why Korean stars are fronting campaigns in the US, Europe, Southeast Asia, and beyond. A single endorsement from someone like actor Lee Minho or NewJeans’ Danielle can introduce a brand to millions of new eyes—and ears. It’s smart marketing, especially in a world where attention is everything.

A Two-Way Street

Of course, it’s not just brands benefiting. These partnerships give Korean celebrities more global exposure and a chance to show a different side of themselves—more polished, fashion-forward, and connected to global luxury culture. It's a win-win.

And it's not just about fashion and beauty. Tech companies like Samsung, Apple, and even car brands like Hyundai and BMW are tapping into this trend, using celebrity clout to reach younger, more style-conscious consumers.

💜 BTS: Global Icons, Brand Powerhouses – Louis Vuitton, Samsung, FILA, Hyundai, Coca-Cola

1. RM (Kim Namjoon) – Bottega Veneta

The BTS leader is known for his intellectual and minimalistic style. RM is the global ambassador for Bottega Veneta, a luxury fashion house that mirrors his understated elegance.

2. Jin (Kim Seokjin) – Gucci, Fred Jewellery & Ottogi

Worldwide Handsome Jin became Gucci’s global ambassador in 2024, representing the brand with a sophisticated and romantic flair. He also serves as the first global brand ambassador for Fred Jewellery, a French luxury brand known for its vibrant and joyful designs. Additionally, Jin has worked with Korean food brand Ottogi, known for comfort foods like instant curry and ramen.

3. SUGA (Min Yoongi) – Valentino

SUGA’s calm, refined aura aligns with Valentino, for whom he serves as a brand ambassador. He's also worked with Samsung for Galaxy campaigns. His artistic sensibility and understated charisma have made him a favourite for luxury and tech collaborations that value authenticity and creativity.

4. j-hope (Jung Hoseok) – Louis Vuitton (former), NAILY

j-hope was part of BTS’s Louis Vuitton campaign and recently became the face of NAILY, a Korean nail brand promoting unisex beauty. His collaboration with NAILY reflects his bold and expressive style, encouraging fans to embrace creativity and self-expression through nail art.

5. Jimin (Park Jimin) – Dior & Tiffany & Co.

Jimin represents both Dior and Tiffany & Co., blending softness and luxury like no one else. His elegant charm and refined presence have made him a standout global ambassador, turning every campaign into a visual masterpiece.

6. V (Kim Taehyung) – Celine & Cartier

V’s high-art and fashion-forward aura has made him the global face of Celine and Cartier. His effortlessly elegant style blends Parisian chic with Korean flair, making him a muse for designers and fans alike.

7. Jungkook (Jeon Jungkook) – Calvin Klein

Known for his edgy visuals, Jungkook headlines Calvin Klein’s global campaigns, redefining bold minimalism. His confident presence and sculpted style have made him a standout figure in the world of modern fashion, resonating with fans and fashion editors alike.

✨ SHINee – Eternal Idols, Timeless Style

1. Onew (Lee Jinki) – Nature Republic (former), Etude House, The Saem, Dr. G

Onew was the face of Nature Republic, one of Korea’s most famous skincare brands. He has represented Etude House and The Saem, alongside his SHINee bandmates. More recently, he became a global ambassador for Dr. G, a premium dermatology skincare brand.

2. Key (Kim Kibum) – Andar, Charm's Korea, Peerwall, Etude House, The Saem, Dr. G

Key is a trendsetter, representing Andar (athleisure) and Charm’s (youthful street fashion). He collaborated with Korean designer brand Charm's and model Irene Kim to launch a fashion line that reflected his bold, experimental style.

3. Minho (Choi Minho) – Coach Korea, K-League, UNICEF, Gangnam-gu Tourism

Minho’s athletic and polished image has made him the perfect ambassador for Coach Korea, blending luxury and sport. He was also appointed as an ambassador for the K-League, promoting professional football in Korea. Additionally, Minho has been active in public service, supporting UNICEF and serving as an honorary ambassador for Gangnam-gu, Seoul.

4. Taemin (Lee Taemin) – TAMBURINS, Gucci (unofficial), Etude House, The Saem, Dr. G

Taemin is often linked with Gucci, thanks to his striking, androgynous style, and has also been featured in TAMBURINS campaigns alongside BLACKPINK’s Jennie. His unique fashion and boundary-pushing image have solidified his influence in both the beauty and fashion industries. Taemin has also participated in beauty campaigns with Etude House, The Saem, and Dr.G.

🎤 G-Dragon (Kwon Ji-yong) – The Original K-Fashion King - Chanel, NIKE, Giuseppe Zanotti, and Tiger Beer

G-Dragon is renowned for his influential presence in both fashion and music. He founded the fashion label PEACEMINUSONE in 2016, which has since collaborated with major brands like Nike, including the notable Para-Noise and Kwondo 1 sneaker lines, and Ambush, a Tokyo-based streetwear label. Additionally, he has partnered with luxury brands such as Chanel, Giuseppe Zanotti, and Tiger Beer, further solidifying his status as a global fashion icon. 👟 Don’t Miss: Shop PEACEMINUSONE drops at selected Nike Lab stores or resellers in Seoul.

And to finish our top 10 of K-Pop

BLACKPINK – Chanel, Samsung, Adidas, Calvin Klein, Pepsi

STRAY KIDS – Fila. Lotte Duty Free (global travel retail brand), The Face Shop (skincare brand), Coca-Cola 

ATEEZ – Puma, Vivo (a smartphone brand), LG Uplus (mobile and communication products), Baskin-Robbins (ice cream brand).

TWICE - Louis Vuitton, Shiseido (beauty brand), Samsung, Kakao Friends Korean character brand).

IU (Lee Ji-eun) - Louis Vuitton, Samsung, Adidas, The Face Shop (skincare brand), Kiehl’s (skincare products).

NCT 127 - Lotte Duty Free (global travel retail brand), Coca-Cola, FILA (global sportswear brand), Samsung.

SEVENTEEN - Fila (global sportswear brand), LG Uplus (telecommunications), Carin (South Korean eyewear brand), HERA (luxury K-beauty brand)

💼 K-Drama Kings and Their Brands

Lee Minho – Bottega Venetta, Fendi & Innisfree (former), BOSS, Berluti, Lancôme, Gentle Monster, LLB, Ultherapy, KIA, Toshiba

The Hallyu heartthrob is the Fendi ambassador and was long associated with Innisfree, a leading K-beauty brand. Lee Minho is a global ambassador for luxury brands like Louis Vuitton and Bottega Venetta, showcasing his refined style on international platforms. He also represents The Face Shop, a popular K-beauty brand, further solidifying his presence in the beauty industry. Whether promoting eco-friendly skincare, luxury cosmetics, or statement eyewear, Lee Minho embodies the ideal blend of youthful appeal and refined elegance, which makes him a natural fit for the beauty industry.

Park Seo-Joon – Chanel Beauty, ZIOZIA, BYREDO Korea, Laneige, Skechers, NOICE, Lululemon, Louis Vuitton, Bibigo, Montblanc

Park Seo Joon is a highly sought-after South Korean actor who has become the face of numerous prestigious brands across various industries. He has endorsed luxury fashion labels such as Louis Vuitton and Fendi, while also representing Montblanc and Tommy Hilfiger, showcasing his refined and versatile style. In addition to fashion, Park Seo Joon is a prominent figure in the beauty industry, having worked with Laneige and Chanel Beauty. His influence extends into lifestyle and wellness as well, with campaigns for Skechers, Lululemon, and IAM Worldwide, a health company. His charm and wide appeal have also made him the ambassador for Chamisul Soju and Gong Cha Korea, further cementing his place in Korean pop culture. Whether in luxury goods, beauty, or everyday products, Park Seo Joon’s brand partnerships reflect his broad influence and stylish, charismatic image.

Song Joong-ki – BENCH, Forment Korea, Louis Vuitton, Fendi, Jeju Air, Ralp Lauren

Song Joong Ki is a prominent South Korean actor known for his roles in popular dramas such as Descendants of the Sun and Vincenzo. He has established himself as a sought-after brand ambassador, representing a diverse range of companies across various industries. In the fashion sector, he serves as a global ambassador for luxury brands like Louis Vuitton and Fendi, showcasing his refined style on international platforms. He has also endorsed Jeju Air, a South Korean low-cost airline, and Kolon Sport, a Korean outdoor apparel brand. In the health and wellness industry, Song Joong Ki has partnered with IAM Worldwide, a Filipino wellness company, marking his first brand endorsement in the Philippines. Additionally, he has represented R&A, a global golf development organization, as a brand ambassador. His diverse range of endorsements reflects his widespread appeal and influence across various sectors, from luxury fashion to health and wellness. He is currently the face of Ralph Lauren Korea.

Let’s finish off the top 10 Korean Actors with

HYUN BIN - Louis Vuitton (Luxury Fashion), Hublot (Luxury Watches), Porsche (Automotive), The History of Whoo (Skincare)

KIM SOO HYUN - SAMSUNG Galaxy (Electronics), Lotte Duty-Free (Travel Retail), Bench (Fashion), Tonymoly (Beauty)

JI CHANG WOOK - Celine (Luxury Fashion), BOSS (Luxury Fashion), Tonymoly (Beauty), Prospecs (Footwear)

LEE JONG SUK - Burberry (Luxury Fashion), Porsche (Automotive), The Face Shop (Beauty), Lotte Duty-Free (Travel Retail)

GONG YOO - L'Oreal Paris Men Expert (Beauty), Shinsegae International (Retail & Fashion), Rolex (Luxury Watches)

JOO JI HOON - Bulgari (Luxury Jewellery), Samsung Galaxy (Electronics), Cartier (Luxury Jewellery), Coca-Cola (Beverages)

KIM WOO BIN - Giordano (Fashion), Samsung Galaxy (Electronics), Beanpole (Fashion)

These actors have cemented themselves as some of the top figures in both entertainment and advertising in Korea and beyond, reflecting their influence across multiple industries.

🧭 Follow Their Footsteps Across Seoul

Here’s how to make your celebrity-inspired trip unforgettable:

• Myeongdong – For skincare brands like Innisfree, Nature Republic, Tamburins

• Garosu-gil & Cheongdam – For high fashion, indie brands, and flagship stores

• COEX & Lotte Department Stores – For luxury shopping in style

• Hongdae – For streetwear, beauty, and youth culture

• Apgujeong Rodeo – The heart of K-celeb fashion spotting

📞 Plan Your K-Celebrity Tour with Koreana Travel

Want to visit the stores, cafés, or photo spots linked to your favourite Korean celebrity? We’ll build the perfect Seoul itinerary — complete with hidden gems and glam stops.

📱 Call Koreana Travel on 03303 412131 or 01284 277260Your K-dream holiday starts here.