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An Introduction to Joanne
Originally from the North East of England, I first studied Fashion and Art History at the University of Newcastle before spending eight years at sea as a Casino Manager on cruise ships—an experience that sparked a lifelong love of travel and global cultures, and time living in the United States, Cyprus and the Ukraine
After returning to the UK and settling in London, I began working in the travel industry across cruise, safari and luxury sectors, holding senior roles in product and operations, including General Manager at a leading tour operator. Keen to deepen my business knowledge, I later returned to university as a mature student, completing a BA in Business & Management followed by an MSc in Business and Marketing. The journey of learning has never stopped for me. Living in different places inspired me to learn Greek and Russian, and now I’m embracing Korean to deepen my connection with the culture I’ve grown to love.
Now based in Suffolk, I continue to build inspiring travel experiences shaped by years of industry insight and a true passion for discovery. A few years ago, while planning a trip to Japan, I added South Korea to the itinerary—and it changed everything. I fell in love with the country, its people and its culture, and have been championing it ever since. When I’m not travelling, I enjoy horse riding, countryside walks, and exploring new ideas close to home and across the world.
Q & A with Joanne
What's your most memorable travel moment?
One of my most memorable travel moments—and certainly the most heart-pounding—happened in Addo Elephant Park in South Africa. While driving through the reserve in a hire car, we hit a deep pothole, the sudden thud breaking the peace of the afternoon. A nearby bull elephant was clearly not impressed. He turned, flared his ears, and to our shock, charged towards us in a dramatic show of strength—only to stop short and retreat just as quickly. It was a powerful reminder that in the wild, we're on nature’s terms, and I’ve never forgotten the thrill (and mild terror) of that unforgettable encounter.
Where would you like to travel next?
Next on my travel wish list is a return to Asia, a region that continues to inspire and surprise me. I’m especially drawn to the beaches and temples of Thailand, with time in Chiang Mai to soak up its spiritual calm and mountain air. I’d love to explore more of the Philippines with its remote islands and clear blue seas, and delve deeper into Japan’s culture and countryside beyond the big cities. Cambodia, Vietnam and Laos are also high on the list—rich in history, scenery and soul, and perfect for a journey that combines adventure, reflection, and a few unforgettable meals along the way.
What do you never travel without?
I never travel without a few trusted essentials: a notebook to capture those little moments and local tips, a good pair of walking shoes to keep me comfortable on any adventure, a lightweight scarf that’s surprisingly useful for everything from a blanket to a respectful cover-up, and of course, my camera to preserve the sights and stories that can’t be put into words. These items help me stay present and ready for whatever the journey brings, whether I'm wandering through busy markets or hiking in the hills, I like to travel prepared, with comfort, curiosity, and a sense of adventure always close at hand.
WHY TRAVEL WITH KOREANA TRAVEL?
TAILORED TRAVEL
& SMALL GROUP TOURS
We offer two ways to travel: fully tailored holidays designed just for you, or small group tours with expert guides and like-minded travellers.
Whether you want the freedom of a personalised itinerary or the ease of a shared journey, we’ll help you choose the style that suits you best.
EXPERT
KNOWLEDGE
Our team knows each destination well and understands what makes it unique and worth exploring.
You'll deal with the same expert from start to finish for a smooth, personalised experience.
Their knowledge helps you get the most from your time and budget.
LOCAL IN- COUNTRY
TRAVEL PARTNERS
We work with the best local guides who know each destination inside out and truly enrich your journey with their passion and expertise. Their knowledge brings every place to life with unforgettable stories and hidden gems.
You’ll see more, understand more, and experience more.
TRUSTED
SERVICE
Book with confidence through our trusted travel agency, backed by ATOL and PTS protection. Your holiday is fully financially protected, with expert support every step of the way. Koreana Travel Ltd. member of Your Travel Consultants.
ATOL - 12789 & PTS-6237
